Applied AI for small business operations.

I design, build, and operate applied AI for small business operations — custom EMR work, CRM automation, AI voice and chat agents, KPI command centers, and autonomous daily agents. Everything here is deployed and in production, not a proposal.

Max Birnberg · AI Systems Architect · West Palm Beach & Miami, FL

Everything here is deployed and in production, not a proposal.

I design, build, and operate the systems — then hand you the keys.

What I Build

Five systems. One architecture.

Every engagement adapts these to your stack — the CRM, the phones, the reports, the record system — so the business runs on systems instead of memory.

01 · Command Center
01

Business Command Center

One hub where leadership sees how the business is actually doing: revenue and billing state, cash-pay forecast, marketing performance, and the SOPs your staff can ask questions of. A morning briefing arrives before anyone asks for a report.

  • Revenue & claims tracking
  • Marketing reports
  • SOP knowledge base
  • Daily leadership briefing

Hover or tap a panel to expand it.

Command Center

One screen for the whole business.

Every KPI in one place, with the day's briefing written before you sit down.

RevenueInsurance claims from submitted through paid, pending, and blocked; cash-pay current and forecasted.
MarketingLeads, conversion, cost per lead, and campaign health — this week's data, not last quarter's.
AgentsEvery AI call and message reported: attribution, outcomes, and what needs a human.

Use Cases

Built for a real business. Run every day.

Outcomes, not blueprints. The architecture underneath is the part you hire me for.

Use case 01 · Clinic operations

Allay Health & Wellness — a clinic that runs on systems.

Interventional psychiatry & wellness clinic · Palm Beach Gardens, FL

Sole technical architect for a 10-person clinic, reporting to the CEO/COO and owning CRM, EMR, AI-agent, and marketing infrastructure end to end.

Delivered

  • A custom EMR layer, live with the full patient panel — ambient scribe, patient app, controlled-medication inventory
  • A leadership command center: revenue, billing, marketing, and a daily briefing
  • AI voice, SMS, and web agents for intake, qualification, and booking
  • Daily reporting and reconciliation agents on the record and the CRM

What changed

  • Lead response time went from hours to seconds
  • ~1,300 patient records migrated; staff trained through go-live
  • Leadership sees the whole business every morning without asking for a report
  • Billing gaps surfaced monthly instead of never
Use case 02 · Personal OS

My own life, held to the same standard.

Private, single-user, local-first

All of my personal agents run through a private hub I built — the same layered architecture I sell, pointed at one person's finances, health, and systems.

Running today

  • Finance — bank and brokerage connectors, read-only and masked; daily checks on spend, cash position, recurring charges, investments; guarded writes to a ledger an agent can log to but never corrupt
  • Health — wearable recovery, sleep, and strain against my own baselines, paired with research tooling; an 18-week marathon block planned week by week from live recovery data
  • Systems — agentic security diagnostics and remediation on my own machines, plus agentic coding workflows that let me ship production software as a team of one

Why it matters to you

  • If you want a personal OS of your own, I've already built the reference implementation.

How I Work

Three disciplines separate this from off-the-shelf AI adoption.

01Codified knowledge

Every system ships with living knowledge bases that record how the platform works and every lesson learned — so the AI performs like a veteran employee from minute one and quality compounds instead of resetting.

02Layered automation

Connectors give AI governed access to your data; agents run on schedules; briefings surface only what needs a human decision. People stop doing data entry and start doing judgment.

03Safety by architecture

Read-only by default, human confirmation gates on anything consequential, kill switches, and no sensitive data in AI surfaces. Built to HIPAA-grade discipline, because I learned in the hardest industry for it.

The ROI logic is simple: fewer hours on documentation, follow-up, reporting, and reconciliation; faster lead response and higher conversion; revenue that stops leaking through unbilled claims and stockouts; and an owner who sees the whole business every morning without asking anyone for a report.

About

Max Birnberg

AI systems architect owning the full operational stack for an interventional psychiatry practice: custom EMR development, CRM architecture, AI voice and messaging agents, and growth automation. Finance and data analytics foundation from two years modeling billions in transaction volume. Builds production systems end to end, from architecture through staff rollout. Based in West Palm Beach and Miami, Florida.

  • April 2026 – Present

    AI Systems Architect

    Allay Health & Wellness · Palm Beach Gardens, FL

    Sole technical architect for a 10-person interventional psychiatry and wellness clinic. Custom Canvas Medical EMR and ~1,300-record migration; GoHighLevel CRM rebuilt from the ground up; inbound and outbound AI phone agents with a daily performance dashboard; EMR-to-CRM integration; agentic controlled-substance inventory workflows; SEO spend and content production.

  • 2024 – 2026

    Finance & Sales Operations

    Millennium Systems International · Parsippany, NJ

    Spearheaded a centralized enterprise data warehouse (SQL, AI-SQL, ETL, dashboards). Engineered an AI-driven lead enrichment system in Salesforce and Clay contributing to a 49% increase in sales. Led a nine-month analysis of $1B+ in transaction volume; built profitability models on $75M+ and ran statistical testing on $2B+ in processing volume for CFO-level pricing and billing decisions.

  • May 2026

    B.B.A. Management, Entrepreneurship

    Florida Atlantic University — College of Business · GPA 3.6

    Corporate Finance, Entrepreneurial Finance, Managerial Accounting, Business Data Analytics, Quantitative Analysis.

  • 2022 – 2024

    NCAA Division I Scholarship Athlete

    NJIT Men's Soccer · Newark, NJ

    Competed at the D1 level alongside a full course load; helped lead the program to the America East semifinals.

AI & Automation

Agentic workflow designMulti-agent orchestrationPrompt engineeringApplied MLClaude & Claude CodeCodexLocal open-weight modelsBotpressRetell AI

Platforms

Canvas MedicalGoHighLevelSalesforceClayGoogle WorkspaceMicrosoft 365

Technical

SQL / AI-SQLPythonPostgreSQLREST APIs & webhooksMCP serversETL pipelinesPower BIAdvanced Excel

Growth & Operations

SEO strategy & budgetLead gen & enrichmentConversion pipeline designCRM architectureHIPAA-conscious designSpanish (conversational)

Contact

Working with me

I take on a small number of engagements with owner-led businesses: an AI operations audit to map where agents pay for themselves fastest, followed by build-and-operate work adapted to your stack. If your business runs on people remembering things, I can make it run on systems instead.